Beer Guru FAQ

Beer Quotes!

“Well ya see, Norm, it’s like this… A herd of buffalo can only move as fast as the slowest buffalo. And when the herd is hunted, it is the slowest and weakest ones at the back that are killed first. This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members. In much the same way, the human brain can only operate as fast as the slowest brain cells. Excessive intake of alcohol, as we know, kills brain cells. But naturally, it attacks the slowest and weakest brain cells first. In this way, regular consumption of beer eliminates the weaker brain cells, making the brain a faster and more efficient machine. That’s why you always feel smarter after a few beers.” -Cliff Clavin, of Cheers

"One of the hallmarks of the baby boomer generation is that it doesn't live like the previous generation. It hasn't yet given up jeans and T-shirts or beer." -Ron Klugman, SVP, Coors Brewing

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Beer is the world's oldest and most popular alcoholic beverage and the 3rd most popular drink overall after water and tea, selling more than 133 billion litres (35 billion gallons) a year. It is produced through the fermentation of starch-based material, commonly barley, though cassava root in Africa, corn in Brazil, and agave in Mexico, among other starch sources, have been used.

Only beverages produced by this method are actually considered to be beer. Neither alcoholic beverages made from the fermentation of sugars derived from non-starch sources (e.g., grape juice or honey), nor beverages which are distilled after fermentation should be classified as such. Read more...